Your ad platforms are only as smart as the signals you send.
We audit your current setup, fix what's broken and rebuild your tracking from the ground up — so every purchase, lead and qualified lead is captured cleanly and sent to Meta, Google, TikTok and LinkedIn in real time.
We work across: Shopify, WooCommerce, WordPress, Webflow, Magento and custom-built sites.
Tracking that survives iOS, ad blockers and consent.
We set up browser and server-side tracking, remove duplicate events and document every conversion clearly — so your team knows exactly what's being tracked and why.
How the audit works.
Share access
You share access to GA4, GTM, Google Ads and Meta Events Manager.
Deep review
We review all tracking layers — events, deduplication, consent, match quality.
Written findings
Findings document delivered within 48 hours.
Fix roadmap
Priority roadmap — what to fix first, what to fix later, what to ignore.
What changes when tracking is fixed.
- GA4 and Shopify numbers don't match
- Duplicate purchase events
- CAPI not set up
- Match rate 52%
- All platforms aligned
- Deduplication active
- Server-side CAPI live
- Match rate 91%
Deliverables
Tracking audit
Full review of your current GA4, GTM, pixel and conversion setup. Documented gaps and priorities.
GA4 & GTM implementation
Clean event taxonomy, dataLayer specs, GTM containers built for maintainability.
Meta Pixel + Conversions API
Browser + server events with deduplication, customer matching and consent handling.
Google Ads conversion tracking
Conversion actions, Enhanced Conversions, offline conversion imports for lead quality.
Ecommerce tracking
Item-level purchase, AddToCart, Begin Checkout with revenue, tax and shipping integrity.
Server-side tracking
Server GTM on Cloud Run / Stape, first-party endpoints, robust against ad blockers and iOS limits.
Analytics reporting
Cross-channel reporting (Triple Whale, Looker Studio, etc.) that ties spend to validated revenue, not platform UI numbers.
Tracking packages.
Tracking Audit
Full review of GA4, GTM, pixels and conversion actions. Written report with priorities.
- GA4 + GTM audit
- Pixel & CAPI review
- Prioritised action list
Lead Gen Tracking Setup
End-to-end tracking for lead-based businesses.
- GA4 + GTM
- Meta Pixel + CAPI
- Google Ads conversions
- Enhanced Conversions for Leads
Ecommerce Tracking Setup
Full ecommerce event suite with revenue integrity.
- Item-level events
- Purchase value + tax handling
- Meta CAPI + GA4
- Consent mode
Server-Side Tracking
sGTM on your domain. Robust against iOS, ad blockers and consent loss.
- sGTM container (Cloud Run / Stape)
- First-party endpoints
- Cross-platform fan-out
- Deduplication
Frequently asked questions
Find out what your ad account is actually optimising on.
Free 30-minute audit. We review your tracking, campaign structure and creative testing — and send you a written breakdown with priorities.
We onboard a limited number of new clients each month.